I see systems where others see chaos. I design intelligent workflow solutions that cut through operational complexity, then automate strategically so teams can focus on what matters, delivering measurable results across climate technology sectors, regenerative agriculture and live event operations.
I'm driven by continuous improvement and set standards centred on excellence that lift entire organisations up. I do it by connecting authentically with the people first. Whether it's working with field teams in Kenya, Founders in Sweden, Developers in Czech, Indigenous Leaders in India or festival crews in Portugal. I build relationships that enable seamless collaboration. I turn complex challenges into streamlined solutions that actually work.
Key Achievements
Experience
Ni-lu.ai
🌐- Partner with CEOs and Founders to audit business complexity and design custom systems that deliver measurable ROI—typically reducing operational overhead by 30-40%
- Analyze current systems and processes to identify pain points and improvement opportunities, while training teams and improving AI literacy across organisations
- Developed frameworks for effective project costing and reporting, ensuring transparency and accountability in automation projects with clear ROI metrics on optimised processes—concrete data shared with boards of SMB clients
- Developed modular workflow frameworks integrating finance, CRM, and operations tools (Coda.io, Wise, Asana, n8n)
- Applied agentic automation prototypes to real-world business contexts, strengthening expertise in data-driven operations and scalable process design
Earthbanc.io
🌐- Designed and implemented operational frameworks for large-scale reforestation and carbon measurement projects, including a 24 million tree planting initiative over three years
- Audited internal workflows and improved team coordination across multiple time zones, deploying scalable documentation and automations that improved project delivery speed by 40% and accuracy by 25%
- Collaborated with data, field, and product teams to link on-ground operations with digital systems, developing product requirements and feature requests for technical teams
- Developed comprehensive SOP library with 84 active SOPs across tree plantation operations in northeast India, standardising operations and enabling scalable team onboarding
- Designed relational data systems and database architectures that connect disparate tools and create unified operational views
- Architected business logic and decision frameworks that automate complex workflows and reduce manual intervention
Whitvoir - Artist Agency
🌐- Architected operational systems and relationship frameworks that scaled the agency from startup to established representation, defining clear roles, responsibilities, and measurable KPIs that enabled 5x growth in artist bookings
- Scaled artist management, bookings, and event partnerships across Asia-Pacific and Europe for 6 acts. Organised multi-city tours for artists through Asia Pacific regions.
- Developed automated CRM and deal-tracking systems, fully automating agency booking and logistics operations
- Built company website and directed branding and market expansion for independent electronic music talent
Event Operations & Live Production
2017–2023- Tabula Rasa Festival (Co-Founder/Director, 2020–2022): Produced a 2,000+ person capacity, 3-day camping festival, with a $600K+ operating budget, managing 100+ staff and contractors. Led strategy, budgeting, stakeholder management, and creative direction, additionally curating 60+ artists over 3 stages
- Mode Festival (Artist Experience Manager, 2022–2023, Sydney): Managed logistics, hosting, and coordination for 20+ domestic and international acts, overseeing all transport and show-day operations
- Waking Life Festival (LX Crew Operations, 2022–2023, Portugal): Lighting crew management and PA/EA to Lighting Director, developing organisational efficiency systems and operations coordination
- Live Broadcast (NEP, Gravity Media – Operations Management & AV, 2017–2023): Freelance broadcast operations for major live televised events, managing AV operations, build out, pack downs, and technical support
- Showmakers (Studio/Edit Assistant, 2017–2019, Victoria): Camera operation, editing, graphics, and audio production for TV productions (7-Mate), with Avid Media Composer training
Core Strengths
Technical Skills
Education & Certifications
- Bachelor of Design — Swinburne University
- Diploma of Audio Production — Collarts University
Global Experience
I've lived and worked in Sweden, Kenya, India, Portugal, Germany, Japan, Thailand, and Australia, collaborating with multi-disciplinary, multi-cultural teams in sustainability, creative production, and technology. Extended stays include 6 months in Northeast India/Meghalaya and 3 months in Kenya working on large reforestation projects.
Professional References
Professional and personal references available upon request. Request References