I am Will Dundon. A natural leader, entrepreneur, system designer, artist, writer and many other things. I see systems where others see chaos. Identifying unique opportunities to cut through the noise and order complexity. I am an effective clear communicator, with strong intentions and instincts, understanding sequencing and strategy deeply. Wherever I choose to concentrate my focussed time and attention, results and efficiencys are gained.
I'm driven by exceptional people, high impact environments, attitude and continuous improvement. I value excellence and set high standards that lift entire organisations up. I've focussed on delivering measurable results across climate technology-sectors, regenerative agriculture and live event operations, connecting deeply with the people first. Whether it's working with field teams in Kenya, Founders in Sweden, Developers in Czech, Indigenous Leaders in India or festival crews in Portugal and Australia, I build relationships that enable collective collaboration, turning complexity into solutions that actually work.
Key Achievements
Experience
Ni-lu.ai
🌐- Work with CEOs and Founders to identify & audit business complexity, designing custom systems that deliver measurable ROI. Typical reductions of 30-40% in manual operations.
- Analyse current systems and processes to identify pain points and improvement opportunities, whilst training teams and improving AI literacy across organisations.
- Implement developed frameworks for effective project costing and reporting, ensuring transparency and accountability in projects, with clear ROI metrics on optimised processes. Concrete data shared with boards of SMB clients.
- Developed modular frameworks, integrating finance, CRM and operational tools to better understand time spend. We relate actions reliably to results, through incentivised performance structures.
Earthbanc.io
🌐- Designed and implemented operational frameworks for large-scale reforestation and carbon measurement projects, including a 24 million tree planting initiative over 2.5 years
- Constructed internal workflows and improved team coordination across multiple time zones, deploying documentation and databases that improved project understanding, delivery speeds and accuracy.
- Collaborated with data, field, and product teams to link on-ground operations with digital systems, developing product requirements and feature requests for technical teams
- Developed comprehensive SOP library with 92 active SOPs across tree plantation operations in northeast India, standardising operations and enabling scalable team onboarding
- Designed relational data systems and database architectures that connected disparate tools and created unified operational views
- Architected business logic and decision frameworks that reduced workflow complexity and manual intervention
- Founded the brand, the label and the agency, built a community of artists and fans who want to repeatedly work with us.
- Architected, designed and implemented operational systems and relational databases that have grown the agency from 1 to multiple represented artists, whilst reducing my overarching time spend on the business by 60%.
- Established clear revenue streams, totalling $150K+ in revenue, invested time to define clear roles & responsibilities, hired and trained 1 VA to manage the business and measurable growth incentives that enabled our teams to grow with clarity while incentivised for performance.
- Organised successful multi-city international tours for artists through Asia Pacific regions and coordinated logistics for EU artists to play in India, China, Japan and Korea, building relationships with local promoter networks also.
- Identified and automated contact onboarding via clearly separated email routes. Integrated APIs for PandaDoc enabling automated contracting through buttons in SDK packs integrated with coda.io, enabling parsing of data via emails into automated contracting. Also designed clear call sequencing and phased onboarding.
- Developed & implemented transparent deal-tracking systems, automating agency booking and related logistics operation, implemented dealIDs and integrated Wise financial API with our Supabase Postgres database.
- Automated invoicing with Xero API and integrated with our Supabase Postgres database to match transactions and feeds automatically, ensuring all invoices are paid on time with auto-reminders.
- Built company website, AI assisted HTML, React, next.js - linking automation flows with external inflow, directing branding and market expansion for independent electronic artists.
Event Operations & Live Production
2017–2023- Tabula Rasa Festival (Co-Founder/Director, 2020–2022): Produced a 2,000+ person capacity, 3-day camping festival, with a $900K+ operating budget, managing 100+ staff and contractors. Led strategy, budgeting, stakeholder management, and creative direction, additionally curating 60+ artists over 3 stages
- Waking Life Festival (LX Crew Operations, 2022–2023, Portugal): Lighting crew management and PA/EA to Lighting Director, developing organisational efficiency systems and operations coordination
- Mode Festival (Artist Experience Manager, 2022–2023, Sydney): Managed logistics, hosting, and coordination for 20+ domestic and international acts, overseeing all transport and show-day operations
- Live Broadcast (NEP, Gravity Media – Operations Management & AV, 2017–2023): Freelance broadcast operations for major live televised events, managing AV operations, build out, pack downs, and technical support
- Showmakers (Studio/Edit Assistant, 2017–2019, Victoria): Camera operation, editing, graphics, and audio production for TV productions (7-Mate), with Avid Media Composer training
Core Strengths
Technical Skills
Automation & integration — N8N, Cursor, Claude, API Integration, Coda.io, Sheets
Project & operations management — Asana, Monday.com, Jira, Coda.io, CRM Systems (Custom & Enterprise), Microsoft & Google Suite
Financial & data tools — Xero & Wise, Supabase, Data Analysis & Visualisation, Database Architecture & Design
Creative & production tools — Web Design & Development, Adobe Creative Suite, Audio Production & Photography, Live Production & Site Mapping, Avid Media Composer, Ableton Live
Education & Certifications
- Diploma of Audio Production — Collarts University
Global Experience
I've lived and worked in Sweden, Kenya, India, Portugal, Germany, Japan, Indonesia, Thailand, and Australia, collaborating with multi-disciplinary, multi-cultural teams in sustainability, creative production, and technology. Extended stays include 6 months in Northeast India/Meghalaya and 3 months in Kenya working on large reforestation projects.
Professional References
Professional and personal references available upon request. Request References